|The site with the highest combination of visitors and pageviews is ranked 1||A site with a higher score shows higher audience overlap than a site with lower score|
|Website traffic statistics Comparison Metrics These metrics show how this site compares to its competitors||Organic Competition An estimate of how difficult it is to rank highly for this keyword in organic search|
The competitors list can be found next to the search input field above.11
|The score ranges from 1 least popular to 100 most popular||Use these to compare website traffic against competitors, find gaps in your content and SEO strategy, or find sites that share an audience|
|Find, Reach, and Convert Your Audience Get free, customized ideas to outsmart competitors and take your search marketing results to the next level with Alexa's Site Overview tool||The score ranges from 1 least popular to 100 most popular|
Buyer Keywords These keywords include certain phrases commonly associated with purchases.